I am not in a retail system and the "propose field content" is open to be maintained, but the lower section with the label for 'Retail only' is not accessible for me. But I meant the "propose field content" , thanks Ajit for being more clear, I had just freely translated as I was not in the system when I replied.
If the price does not come over despite of this setting then you may have a BAPI for own proposal logic in place: BADI_MATERIAL_REF